Promoting your book online

November 7, 2012 at 9:00 pm | Posted in Promotion, Publishing, Writing | 5 Comments
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The internet, with its abundance of social networking sites, makes it easier than ever before to get your name in front of prospective readers. However, you must remember that you are competing against millions of other writers to get your name and your work noticed. It takes time, effort and commitment to create and expand your on-line connections. Here are some suggestions on what you can do to establish an on-line presence.

Set up an author website:

–         this must be as professional and easy to navigate as possible;

–         create a page for each of your books, as well as an About page;

–         include book reviews and any recommendations about them;

–         add links to where the book/s can be purchased;

–         you can set up a blog on your website that will help you to get noticed;

–         if you are technologically savvy, upload video promos, readings, interviews, etc.

–         include links on your page to those of other websites or blogs that you find helpful.

Set up a blog:

–         as a stand-alone site, or as part of your author webpage;

–         make your blog posts interesting and relevant:

     o       about your book – the characters, setting, theme, anything that is relevant and interesting; include items about place, any related special interest, eg historical era, a medical condition, a war, poverty, travel, etc.

     o       why you wrote it; the writing process, the frustrations, your research, etc;

–         let people know when you have been interviewed, and provide links if possible;

–         include a Comments option for feedback (and hopefully praise) and to create interest in what you write; always answer all comments;

–         have Share buttons to social media sites you are a member of – Facebook, LinkedIn, Google+, Twitter, Goodreads, etc;

–         host guest bloggers on your site, so you can then be a guest on theirs;

Become part of an online community:

–         read and comment on others’ blogs;

–         sign up as an author (apart from any personal membership) on social network sites and get as many Likes and Shares as you can;

–         register as an author on Amazon, Goodreads, etc;

–         mentor other writers – online or offline.

Go on a virtual book tour:

–         this is aimed at getting your name out in the virtual world; you want to be involved in as many other blogs, websites, radio and TV interviews, social network events, contests, giveaways, etc as possible;

–         these virtual tours take a lot of preparation, commitment and good organization;

–         you will find information online that will tell you how to set up a virtual book tour.

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Linda Visman is a member of Lake Macquarie Fellowship of Australian Writers, and loves to help other writers improve their skills. She writes fiction and non-fiction, and has a go at poetry too – with varied results. Linda has been published in several magazines and anthologies and is the author of Ben’s Challenge, a novel for Young Adults, set in the 1950s, that Baby Boomers love.

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