Promoting your book using traditional methods

November 5, 2012 at 3:50 pm | Posted in Promotion, Publishing, Writing | 5 Comments
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Having written a couple of items for my writing group on promoting your book, I thought it would be good to share them here. This is the first one. The second, Promoting your book using electronic methods, will appear in a few days.

Here are some suggestions on how to use traditional methods of creating an author presence.

Face-to-face:

–         book launch, book signings, book readings;

–         Attend book fairs and writing festivals;

–         Give author talks at schools, libraries, special interest groups, U3A, service clubs, youth groups, retirement villages, etc;

–         Make donations of your books to libraries, hospitals, retirement homes, prisons.

Writing:

–         send articles about your book, its background, reasons for writing your book, yourself (if you are interesting), the writing process,

–         write opinion pieces and submit them to the press;

–         always include a brief ‘signature’ at the end of a piece, saying you are an author, of (whatever) book, and where it can be found.

Promotion materials:

–         create bookmarks, business cards, mugs, T-shirts, pens, etc to promote your book;

–         run a competition, with the book and other promo material as prizes.

Book reviews:

–         get local newspapers and magazines to review your book – provide a review copy, a synopsis and details of the genre and intended audience.

Special Interest groups:

–         tap into any interest group that relates to your book. If you write a memoir about your experiences with cancer, find cancer support groups; other groups could relate to horses, motor bikes, the history of an area, genealogy, etc.

Become an expert:

–         on your topic, on the background of your novel – setting, history, theme, etc. You can then follow through with articles and talks on that/those topic/s.

Use local media:

–         push the personal interest – you as a local author or a person who grew up there;

–         send press release on your book launch- where you live now; where you grew up;

–         pitch to local radio and TV for an interview;

–         tie in your book to a relevant local event, celebration, historical commemoration, holiday, etc

Do book readings and book signings:

–         wherever you can: coffee shops, book shops, retirement community, library, school, etc

Prepare a 2-3 minute pitch for your book so you can use it at an appropriate time; take copies of your book wherever you go.

Linda Visman is a member of Lake Macquarie Fellowship of Australian Writers, and loves to help other writers improve their skills. She writes fiction and non-fiction, and has a go at poetry too – with varied results. Linda has been published in several magazines and anthologies and is the author of Ben’s Challenge, a novel for Young Adults, set in the 1950s, that Baby Boomers love.

 

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