Promoting your book using traditional methods

November 5, 2012 at 3:50 pm | Posted in Promotion, Publishing, Writing | 5 Comments
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Having written a couple of items for my writing group on promoting your book, I thought it would be good to share them here. This is the first one. The second, Promoting your book using electronic methods, will appear in a few days.

Here are some suggestions on how to use traditional methods of creating an author presence.

Face-to-face:

–         book launch, book signings, book readings;

–         Attend book fairs and writing festivals;

–         Give author talks at schools, libraries, special interest groups, U3A, service clubs, youth groups, retirement villages, etc;

–         Make donations of your books to libraries, hospitals, retirement homes, prisons.

Writing:

–         send articles about your book, its background, reasons for writing your book, yourself (if you are interesting), the writing process,

–         write opinion pieces and submit them to the press;

–         always include a brief ‘signature’ at the end of a piece, saying you are an author, of (whatever) book, and where it can be found.

Promotion materials:

–         create bookmarks, business cards, mugs, T-shirts, pens, etc to promote your book;

–         run a competition, with the book and other promo material as prizes.

Book reviews:

–         get local newspapers and magazines to review your book – provide a review copy, a synopsis and details of the genre and intended audience.

Special Interest groups:

–         tap into any interest group that relates to your book. If you write a memoir about your experiences with cancer, find cancer support groups; other groups could relate to horses, motor bikes, the history of an area, genealogy, etc.

Become an expert:

–         on your topic, on the background of your novel – setting, history, theme, etc. You can then follow through with articles and talks on that/those topic/s.

Use local media:

–         push the personal interest – you as a local author or a person who grew up there;

–         send press release on your book launch- where you live now; where you grew up;

–         pitch to local radio and TV for an interview;

–         tie in your book to a relevant local event, celebration, historical commemoration, holiday, etc

Do book readings and book signings:

–         wherever you can: coffee shops, book shops, retirement community, library, school, etc

Prepare a 2-3 minute pitch for your book so you can use it at an appropriate time; take copies of your book wherever you go.

Linda Visman is a member of Lake Macquarie Fellowship of Australian Writers, and loves to help other writers improve their skills. She writes fiction and non-fiction, and has a go at poetry too – with varied results. Linda has been published in several magazines and anthologies and is the author of Ben’s Challenge, a novel for Young Adults, set in the 1950s, that Baby Boomers love.

 

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5 Comments »

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  1. Thanks for the above Linda. There’s so much to do, isn’t there, that it can sometimes seem overwhelming.

    • I get discouraged, Debbie, when I see how much we have to do if we want to get our work out into the world. I am a writer, not a promoter, and so I do not do all those things I write about because, as long as a few people are reading my work, I am content. I am just pleased I don’t have to make a living out of it! 😉

      • Yes, it is impossible to do everything and sometimes I do get very discouraged. I know I probably should submit more but a lot of the time i just don’t have the heart. It’s too depressing!

  2. The promotional side of writing daunts me, too. The writing process itself can be draining, and I think that the additional effort of trying to get a readership can bring some writers close to exhaustion. On the other hand, some of your excellent tips can be brought into reality with not too much time and energy. Thanks for posting. 🙂

    • I hate the promotion part of it too – and rarely do any.
      I’m glad that you found the post useful Margaret. 🙂


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